Take a moment and watch it!
Target Audience
This commercial's target audience are maybe people who like cola,who like Erika Sawajiri and who go on a diet or take care of thier own Figure and who can understand japanese.
Authority
The Authority of this commercial,which attract the people watching it to want to buy the good, is of course "Erika sawajiri".She is popular actress among young people.So lots of young people are attracted by her.But also "Pepsi" itself is the authority of the commercial. Because Pepsi is one of the most famous cola brands.
There are lots of cola brands,(Most famous cola brands are pepsi and coca cola.) but she said she chose "pepsi" in this commercial.It might attract people who like cola but who don't hav any favorite cola brand.(But it might have opposite effect for the people who don't like her...)
Emotion
This cola is non-calorie,as you can see.And Erika Sawajiri is not fat,but has good proportion.(I guess most of people agree with me.) The audience who take care of thier proportion might think "I can drink this cola,because the woman drinking it has such good proportion!It must not interfere with my diet." Thus the fact that this cola is non-caloorie and that she drinks it may give the audience the sense of relief.
Logic/information
This commercial gives us information,such as non-calorie,delicious and the good's package(shape). And at the end of this commercial,they said "This cola makes you refresh." But the amount of information in this commercial is not enough I think...though I know it's difficult to put much information in drinks' commercials.
Evaluation
I think it works,but they should give us,the audience,more information.And moreover It has a fault,it means whether the commercial can attract lots of people or not depends on which actor or actress the company chooses as a performer.If the performer is the person whom most people don't like,the commercial may not attract lots of people.
Finally,on a scale of 1-10,I would rate this commercial 5.
Because I think it's not substantial commercial.It means this commercial has a little information about the cola,and it seems to me that this commercial is mostly supported by the actress,"Erika Sawajiri".It means if the performer in this commerical weren't a famous actor or actress,I guess this commercial might not attract the audience so much.
4 comments:
Checked.
This is not bad. You have not, however, followed the instructions precisely in that you mention yourself (by writing "I" and "my" throughout your analysis.)
I've always known her face but I could never remember her name! I like this type of girl who is cool and boysh rather than being cute. Personally, I don't like Pepsi. This is because when I was at Junior High, I used to drink Coca Cola literally everyday and I got sick of it. I can't drink Cola or Pepsi anymore but at that time, I thought Cola tasted better!lol
yurixx
I really agree with your evaluation.I also think it is the best casting to use Ejika Sawajiri.
Because she looks so slender dispite of drinking Cola.
Your evaluation is true,I think.Erika Sawajiri has good proportion and she is beautiful♡It's good way of using her for Pepsi.
I think I want to drink Pepsi if I watch this.
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